Which SEO KPIs should I choose? How can I evaluate my SEO strategy orplan? Combine indicators/metrics to create your own KPIs:
- Time spent, (outsourcing) costs, revenue, net profit margins
- Tasks, keywords, contents, authors, links, crawled/indexed/ranked pages, rankings, visibility, (unique) visits, conversions
- Max, min, average, %, trends, forecasts, gap
Projects KPIs
Evaluate your resources!
- What tasks are the most efficient, performant and profitable?
- Which tasks should be outsourced or delegateed due to low efficiency?
- What are the best SEO methods, licences, tools to use?
- What profiles should you to hire? SEO Consultants? Project/products Manager? Journalists? Developers? Link-builders?
Query KPIs
This is fundamental: identify untapped niches with high growth potential.
- What are the users' needs?
- What kind of keywords they use, conversations they write?
- How and why should you choose a keyword? Which ones should you aim to rank for?
- What are the search volumes? in exact match, broad phrases, etc.
- How much competition is there? and how does it answer to users' intents?
- What are the trends and forecasts for specific queries?
Website KPIs
Contents KPIs
- Which contents answer user needs?
- What type of content should be developped?
- Which content drives the most profit?
- Which authors increase SEO traffic, conversions and sales?
- How much of your content is relevant for specific keywords?
Structure KPIs
- How can we make information easily accessible and crawlable?
- What contents have we to push to search engines?
- What contents are hit/crawled/indexed by Google?
- How can we localize (URI/URL), transfert (HTTP) and format (HTML) contents?
- How many contents are relevant (indexed) on a specific keywords?
Linking (/Popularity) KPIs
- Are they relevant enought?
- Are they considered as reference in their domain?
- Does people like them?
- How many backlinks has a content? Are they relevant?
Visibility KPIs
Indexing KPIs
- Are my contents crawlables?
- Which pages has been indexed by Google?
- How many contents are relevant on a specific keywords?
Ranking KPIs
- Are my contents ranked?
- What are their ranking?
- Are they in TOP 1, TOP 3, TOP 5, TOP 10? On page 2, 3?
- What kind of results are ranked on a specific keyword? Universal Search?
Exposure KPIs
- Are my contents viewed in a SERP?
- Have they visibility? Are they seen? read?
- Are they incitative?
ROI KPIs
- Have we traffic from search engines?
- How many visits, contacts, conversions, turnover, profits make a keyword?
- Is that relevant one ?
- Have we conversion?